The Professional Adviser’s Factfile has been awarded the the merit prize for descriptive products by the Institute of Scientific and Technical Communicators.
3 October 2013 The Professional Adviser’s Factfile (PAF) from Taxbriefs has been recognised by the Institute of Scientific and Technical Communicators (ISTC), the largest UK body representing information and development professionals. The ISTC held its award ceremony in Bristol on 25 September as part of its annual conference.
PAF is designed to provide advisers with answers to even the toughest questions clients are likely to ask, and to ensure that advisers and their clients are always absolutely clear about the client’s needs and expectations. Since its first publication – 24 years ago this month – PAF has been developed and refined to become an indispensable tool for busy financial professionals. As the ISTC judges put it, “The ‘look and feel’ of [PAF] is ideal for its purpose; considerable thought must have gone into usability to very good effect.”
PAF is divided into six key sections presented in a looseleaf binder that’s designed for use either in the office or on the move: Investment, Homes, Protection, Pensions, Taxation and General. The monthly updates, which take information from hundreds of reliable sources, are undertaken by a team of specialist financial professionals to ensure that PAF is always up-to-date, accurate and on-point.
In commending PAF for the descriptive category merit prize, the judges said, “[PAF] is an excellent example of a descriptive document; highly informative and comprehensive. [PAF] itself is easy to use and ideal for ready reference; it would be a pleasure to own.”
But don’t take our word for it! Here’s Jacquie Mercer of the ISTC explaining what made PAF stand out (from 4m25s):